Google ads management (PPC).
We are Adwords PPC marketing specialists in Newcastle NSW.
The reality is that the digital space is where consumers are spending more and more of their time, and so this is naturally where advertising and marketing efforts should be focused. Just as with paid social advertising, SEM gives businesses greater targeting capabilities than ever before, enabling them to advertise directly to their target audience while they are actively searching for certain services. Businesses have the opportunity to present themselves as an instant solution to the consumer’s problem during the solution seeking process.
Search engines are businesses just like any other and rely on pay-per-click advertising for their profit. While search engines are refining their algorithms to deliver people exactly what they want, they also need to make money, and so priorities paid searches above organic ones. These paid or sponsored listings occupy the top four spots on a Google SERP, followed by the maps listings and then the organic results. Noticeably, paid results are distinctly recognisable from organic results.
An integrated approach to Google Adwords and SEO for Newcastle businesses.
THE BENEFITS OF Google Ads
Adwords is one of the most effective and important online marketing strategies. Where Adwords comes into play is by ranking you higher on all the different search engines. The benefits are countless, but here are a few:
- More traffic to your website from all the search engine referrals to your website
- Brand building, since higher spots are associated with higher prestige
- People who visit from search engines are interested in what you’re selling, so they’re more likely to purchase
This is where we’ll research a set of keywords that will work well for your website and are most effective in being presented on search results. We usually recommend clients to follow the long-tail keyword strategy, because shorter keywords are very competitive and require substantial resources to compete.
Long-tail keywords are often a viable strategy for small businesses. The longer keywords offer higher conversions because people are specific about what they want.
Link building is an essential factor of SEO. If you’ve used the internet then you most likely have clicked on a hyperlink that takes you to another website. These are referred to as backlinks, so in simple terms, they are like votes for your website. Basically, you want more votes, because it’s somewhat of a popularity contest. Like every popularity contest, the person endorsing you matters too! Having backlinks from spam websites, and websites not related to your industry can have a negative to neutral effect. For example, a dental website receiving a backlink from a pavement contractor doesn’t pass as much of a vote as another dental website would. Make sense?
HOW WE DO IT
We’ll study your business and the products/services that are being offered. After this, we’ll work to optimize the different pages of your website, create content your visitors will value, and start connecting to other websites to promote yours! Every Adwords strategy is different per client but to sum up what’s done during Adwords, Keyword Targeting and Link Building.